This project starts with a video to cover a race for the Julio Cesar Chavez Foundation in Tijuana, Baja California. But there was more to add to the project.
There was also a photoshoot for his new boxing gloves brand, Legend, we needed a boxing ring, and looked at several gymnasiums in Mexicali, but the winner was the iconic Arena Coliseo, one of the oldest of the city, and also used for Lucha Libre, some models were used for the photos, and they were great, those photos will also feature on the Legend’s website, so everyone can buy the gloves internationally.
Also some product photography was made with the gloves, so everyone can see and zoom them in the same website or on other buying websites.
But that is not the end of the tale, the official presentation of the gloves was happening on Tijuana again and a press conference was needed, we arranged the necessary logistics for this to happen, and it was a success, with the local media covering the event.
BEHIND THE SCENES
FOUND RAISING RACE
SOCIAL MEDIA DESIGN